In recent years, the realm of internet culture and the creator economy has exploded. With more and more people creating content online we're seeing an immense snowball effect where certain creators aren't just participating in the culture; they're shaping it. Sitting back and watching the ‘tube girl trend’ spiral from Tube Girl (Sabrina Bahsoon) own feed, to car mechanics, Designers at Paris Fashion Week and large corporate brands adding their take on the trend. It has been an interesting watch and I wonder if this is the start of the shift from content creation to content curation.
Tube Girl carved a niche for herself on TikTok by seamlessly blending her taste in music with engaging video content. Unlike many creators who tether their virality to one particular song, Tube Girl's uniqueness lies in her ability to rinse and repeat the trend but by mixing up her location or the storyline to keep each post fresh.
As Sabrina Bahsoon’s popularity soared, she began to escort her followers off TikTok to her curated Spotify playlists that included the backing tracks to her viral content. This move introduced her audience to a broader spectrum of curated musical exploration.
This story isn't just about Tube Girl or TikTok; it's a small example of a bigger change happening online. In a world where AI technology is producing a torrent of content, the role of human curation has become more significant than ever. Online creators like Tube Girl are crafting tailor-made collections of digital content, helping audiences find what resonates with them amidst the noise of mass produced generic content.
This example highlights the upcoming shift from just content creation, to a place where influencers and creators are valued for collecting and organising content. Tube Girl's approach shows how important curators are becoming in the digital world and helps us understand how our interactions with, and consumption of digital content are changing.
Comments